U.K.: Consolidation and Intergration Widen World View

BILLBOARD

By Chris Fuller
August 21, 1999

"...Meanwhile, the future of distribution and import/export from Britain is represented by the e-commerce company Global Fulfillment (www.globalfulfillment.com), the U.K. arm of Global New Media, a U.S. corporation. In operation for the past 18 months, Global Fulfillment provides complete Internet fulfillment services for retailing partners, such as Tower Records Europe, Trans World Entertainment and other companies, including radio stations and Internet service providers (ISPs).

"That's not just putting things in envelopes," says managing director Jimmy Devlin, formerly an executive with Polydor Records U.K. and manager for Simple Minds. "We offer outsourcing and a complete 'branded' global operation. We supply our clients with the world's largest database of entertainment-based products and look after the entire 'back-end.' As a result of our locations around the globe, we can provide 24-hour customer service in five languages. The client list is growing every day. In fact, it really has exploded over the past year. It will keep on growing now that the free ISPs coming online are realizing the value of having an Internet music store on their portal."

While it does not retain its own warehouse, Global Fulfillment is allied with other companies serving as "dispatch points" across its core territories, including Total Home Entertainment in the U.K. "Looking to the future," says Devlin, "we are now working closely with people like Liquid Audio in the provision of music downloads, which I think will come to form a significant part of the business."

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